Education
When we think about brain health, the conversation often centers on productivity, focus, or mental sharpness. What receives far less attention is the physical foundation that makes those things possible, circulation and oxygen delivery to the brain.
As we age, the brain often remains capable, but mental effort can feel heavier. Tasks that once felt automatic may require more intention. This shift is not a personal failing. It reflects changes in how efficiently the brain is supported at a physiological level.
Focus feels harder in a world that never stops signaling for your attention. From constant notifications to sustained stress, modern life places unique demands on the brain’s attention systems.
In this article, a neuroscientist specializing in stress physiology and cognitive performance explains why focus is not a willpower problem, how chronic stimulation alters attention and mental endurance, and why balanced support for stress regulation matters more than stimulation alone.
If you’re over 40 and feel mentally capable but more easily drained, you’re not imagining it. Focus gets harder. Stress lingers longer. And pushing through with more caffeine doesn’t work the way it used to.
New neuroscience shows this isn’t about motivation or intelligence. It’s about how the brain adapts to ongoing stress. In our latest article, we break down what cognitive longevity really looks like after 40 and the nutrition strategies that help support steady focus, mental resilience, and clarity over time.
Stress and brain fog often strike at the same time — draining your focus just when you need it most. The truth is, stress and cognition are deeply connected, and ignoring one can weaken the other. Procera Advanced Brain® was created with this in mind, combining clinically studied adaptogens like Ashwagandha and Rhodiola with memory-supporting botanicals, phosphatidylserine, and essential nutrients. The result is a complete formula designed to help you stay calm under pressure, think clearly, and support your brain health long term.
Choosing the right choline supplement can feel confusing. Phosphatidylcholine, Alpha GPC, and Citicoline each offer unique benefits for the brain, but no single form can do it all. That is why Procera Vital Choline® combines all three, and also includes Pantothenic Acid (as D-calcium pantothenate) to support energy metabolism, along with Taurine to help boost brain energy. Together, these ingredients create a complete, research-backed formula designed to provide well-rounded support you will not find in typical single-ingredient supplements.
More than 90% of Americans are missing a nutrient essential for brain, liver, and nervous system health, and most don’t even know it. Choline plays a vital role in memory, focus, energy, and long-term resilience, yet it remains one of the most overlooked gaps in modern nutrition. This article explores why deficiency is so widespread, who is most at risk, and how you can protect your health with smarter choices and targeted support.
We live in an age where artificial intelligence can write essays, solve equations, and even pass medical exams. While these advancements are impressive, they raise an important question: What happens to the human brain when we outsource learning to machines? Are we evolving into more efficient thinkers, or slowly losing cognitive strength by avoiding mental effort?
Let’s explore the benefits and potential drawbacks of AI-assisted learning, especially as it relates to memory, attention, neuroplasticity, and long-term brain health, compared to the more analog learning styles of previous generations.
For centuries, Ginkgo biloba and Panax ginseng have been valued for promoting clarity, alertness, and resilience. Today, modern research is uncovering how these botanicals may influence circulation, mood, and cognitive performance. Procera has taken this time-tested pairing a step further by developing Gincera®—a patented, clinically studied blend of standardized ginkgo and ginseng extracts that has been tested using one of the most widely respected tools in neuroscience research: the Cognitive Drug Research (CDR) System.
In this article, we’ll explore how ginkgo and ginseng may complement each other, and what the research shows about their potential to support memory, focus, and resilience.
When it comes to brain health, sometimes the most powerful solutions are the simplest. B-vitamins don’t just “boost energy”—they help fuel neurotransmitter production, support circulation, and maintain the metabolic processes that keep your brain clear and resilient. In this article, we explore how B1, B2, B3, B6, Folate, and B12 work together as a “blueprint” for cognitive function, and how Procera® Advanced Brain builds on this foundation with additional clinically studied ingredients.
Most of us have experienced it: a stressful day leaves us forgetful, or a frustrating memory triggers a sudden shift in mood. Memory and mood swings are often treated as separate issues, but in reality, they are deeply interconnected. Understanding this relationship can shed light on why our emotions and thinking sometimes feel out of sync and what we can do about it.
Although not a household word in the United States, Vinpocetine has long been used in Europe and other countries for its blood and brain health benefits. Technically, Vinpocetine is an herbal supplement derived from botanical extracts, most notably the Perriwinkle plant. This beautiful flowering shrub is a favorite among gardeners, but it can also have powerful vasodilatory and brain-boosting effects when taken as an supplement. Let’s look at a few of the specific ways that Vinpocetine benefits you and specifically your brain health.
We’re all keenly aware of the physical changes in our bodies as time passes. It’s obvious from the outside that we’re always in the process of growing and aging. What’s not so apparent, though, is that our brain is doing the exact same thing! You may not realize it, but your brain is constantly in a state of flux, and it goes through distinct phases as you get older. Here is a look at how your brain evolves through the various stages of life.
